Virgin Media

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Virgin Media 〰️

Connecting Virgin Media customers to people who needed a helping hand

Covid lockdown Christmas: dead highstreets made selling the Big Issue impossible. Virgin Media are about connections, so we convinced them to hand over their social feeds to Big Issue vendors - giving them a lifeline to reconnect with the customers – and the sales – they were sorely missing.

The impact totally caught us off guard. Over 20 million impressions, two months’ worth of traffic to the donation page in the first day, subscriptions were tripled and vendors earnt a 79% increase in donations that week.

“That is really really important to our vendors. And so thank you, to Virgin customers because that’s been a huge boost to all of our vendors.”
Tracy Griffin, CEO, Big Issue