Laithwaites
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Laithwaites 〰️
Helping the established British wine brand speak to new customers without losing the old.
Laithwaites needed a new voice – one which spoke cross-generationally, without putting off the core older audience that sustained them.
We ditched the slow-mo vineyards and wine-pouring and embraced the ordinary customers. Using cheese, charm and wonky Britishness, we showed how Laithwaites makes you feel like you’ve got a cellar worthy of a French chateaux – even if you’ve got a 2 bed semi in Stevenage.
Call it a clever visual mnemonic repeated to reinforce brand USP and joyful personality – or a dad-joke done to death. We repeated the same idea across a 4 TV spots with different casts and core relationships. We wanted to evoke an old-school advertising feel, with an updated aestheitc.
Print ads saw the Laithwaite’s box turning everyday places around the house into your own personal wine cellar.
On their relaunched socials we focused on people. From celeb influencers teaching you to cook with wine and the real Laithwaites team answering live questions and giving wine pairings, to audience-led trends – like the unsurprisingly popular ‘dogs of Laithwaites‘.
